illycaffè presents Creamy Temptation: the new signature recipe that turns the return to routine into a moment of indulgence

Trieste, september 2026 – With the arrival of September and the return to everyday routines, the coffee break continues to be a cherished daily ritual: a moment of enjoyment to savour even on the busiest days, centred on quality and taste. As the back-to-work season begins, illycaffè, the global coffee company renowned for its sustainable quality, introduces Creamy Temptation, a new signature recipe available at illy Caffè locations from 4 September to 4 October.

With this latest offering, illycaffè taps into one of the emerging trends in the food and beverage industry: the desire for small moments of comforting indulgence that bring together taste, quality, and a sense of reward, even on the busiest days. Developed by the Università del Caffè, the centre of excellence founded by illycaffè to promote the culture of quality coffee worldwide through education, research, and innovation, Creamy Temptation is a recipe that masterfully combines flavours and textures.

At the heart of the recipe is illycrema, illy’s iconic chilled coffee cream with a velvety texture, enhanced with a smooth pistachio cream, a rich chocolate topping, a dusting of unsweetened cocoa powder, and a generous sprinkle of crushed pistachios. The layered composition of the ingredients is carefully designed to deliver an evolving tasting experience, highlighting every aromatic nuance and creating a harmonious balance of creamy, crunchy, and intense flavours. To fully appreciate its flavour profile, it is recommended to gently stir the recipe from the bottom upwards before enjoying it.

In a context where consumers are increasingly seeking experiences that combine quality and taste, Creamy Temptation responds to the desire for an authentic moment of indulgence, transforming an everyday ritual into a pleasure to be enjoyed at a leisurely pace. The new recipe will be available exclusively at illy Caffè locations from 4 September to 4 October 2026.


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illycaffè

An Italian family-owned company founded in Trieste in 1933, illycaffè has always pursued the mission of offering the best coffee in the world. It produces a unique 100% Arabica blend made from 9 different ingredients. Every day, more than 10 million cups of illy coffee are enjoyed in cafés, restaurants, hotels, single-brand cafés, homes and offices in over 140 countries, where the company is present through subsidiaries and distributors. Since its foundation, illycaffè has oriented its strategies towards a sustainable business model, a commitment it strengthened in 2019 by adopting the status of Benefit Corporation and in 2021 by becoming the first Italian coffee company to obtain international B Corp certification. Everything “made in illy” is enriched by beauty and art, starting with the logo designed by James Rosenquist, the illy Art Collection, the cups decorated by more than 135 international artists, and the coffee machines designed by internationally renowned designers. With the aim of spreading a culture of quality among growers, baristas and coffee lovers, the company developed its Università del Caffè, which today offers courses in 24 countries around the world. In 2025, illycaffè generated consolidated revenues of €700 million. 

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