illycaffè presents the new Instant Stick soluble format: the quality of the iconic 100% Arabica blend, now even more practical and easy to use

Trieste, 23 February 2026 – illycaffè, the global coffee company known for its sustainable quality, presents its first single‑serve soluble coffee stick format: the ideal solution for those who want to enjoy the renowned illy 100% Arabica blend in just a few seconds, wherever they are.

Available in a box of 20 sticks in the Classico, Intenso and Decaffeinato varieties, the new format is lightweight and easy to carry, perfectly fitting a dynamic and modern lifestyle and becoming the ideal companion at the office, while traveling or at home, for a quality break always within reach. The 2‑gram single‑serve pack ensures freshness and ease of use: simply pour the contents into a cup and add 180–200 ml of water to obtain an aromatic American‑style coffee, hot or cold, with a perfectly balanced taste in just a few seconds.

The secret behind the superior quality of illy Instant lies in a meticulous production process that uses only coffee and water, without any additives. The product is made through an accurate water extraction followed by a low‑temperature concentration and drying phase, essential techniques for preserving the purity and integrity of the original aromatic profile. To further enhance the aroma and body of the coffee once in the cup, real illy ground coffee is added at the end of the process.

The 20‑piece illy Instant Stick pack is available on illy.com.