--- title: illycaffè appoints Sharon Yap as new General Manager Asia description: illycaffè appoints Sharon Yap as General Manager Asia to enhance growth and innovation, focusing on premium coffee experiences for urban consumers. image: https://pressroom.illy.com/hubfs/collage_Featured_1200x630_1.webp --- [![Logo illy](https://pressroom.illy.com/hubfs/143450854/illy_pressroom/logo-illy.svg)](https://pressroom.illy.com/en/) [![Certificazione BCorp](https://pressroom.illy.com/hubfs/143450854/illy_pressroom/b-certified-corporation.svg)](https://www.bcorporation.net/en-us/) [PRESS ROOM](https://pressroom.illy.com/en/) [![Logo illy](https://pressroom.illy.com/hubfs/143450854/illy_pressroom/logo-illy.svg)](https://pressroom.illy.com/en/) [![Certificazione BCorp](https://pressroom.illy.com/hubfs/143450854/illy_pressroom/b-certified-corporation.svg)](https://www.bcorporation.net/en-us/) [PRESS ROOM](https://pressroom.illy.com/en/) - [Press Releases](https://pressroom.illy.com/en/press-releases) - Archive - [2026](https://pressroom.illy.com/en/press-releases/tag/2026) - [2025](https://pressroom.illy.com/en/press-releases/tag/2025) - [Contacts](https://pressroom.illy.com/en/contacts) - [ILLY.COM](https://illy.com) More results ![](https://pressroom.illy.com/hubfs/magazine-2026/footer/flag-en.svg) En - English - [Italiano](https://pressroom.illy.com/it/comunicati-stampa) - [Comunicati stampa](https://pressroom.illy.com/it/comunicati-stampa) - Archivio - [2026](https://pressroom.illy.com/it/comunicati-stampa/tag/2026) - [2025](https://pressroom.illy.com/it/comunicati-stampa/tag/2025) - [Contatti](https://pressroom.illy.com/it/contatti) - [ILLY.COM](https://illy.com) # illycaffè appoints Sharon Yap as new General Manager Asia Jul 1, 2026 Shanghai, July 2026 – illycaffè, the family-owned Italian coffee company famous for its signature 100% Arabica blend and a global leader in high-quality sustainable coffee, announces the appointment of Sharon Yap as General Manager Asia. Based in Shanghai, she will be responsible for strengthening growth in China accelerating business expansion across Asia. Sharon Yap brings extensive commercial experience across the Asia Pacific region, having held senior management roles at leading multinationals in beauty, healthcare, and consumer goods. She has built a strong track record of tangible results and has honed a leadership capability that combines strategic vision with the ability to drive business transformation.   Cristina Scocchia, CEO of illycaffè, says: “Asia is a strategic market for illycaffè and a pillar of our international growth path. The high-quality coffee segment continues to expand across the region, driven by a new generation of young, urban consumers who are increasingly seeking premium experience, authentic taste and brands with a distinctive identity. Sharon’s appointment will help us further strengthen our presence in China and accelerate our development across Asian markets, in line with our long-term global strategy.”  This appointment aims to advance operational efficiency and continuous innovation, thereby driving the steady development of the business. Sustainability, product quality, and emotional connection with consumers form the foundation of the brand's long-term success. Against this backdrop, the significance of this appointment is particularly profound.  Select the file to download [ENG-PDF](https://pressroom.illy.com/hubfs/01_Press%20release_ENG_illycaff%C3%A8%20appoints%20Sharon%20Yap%20as%20new%20General%20Manager%20Asia.pdf) \*\*\* illycaffè An Italian family-owned company founded in Trieste in 1933, illycaffè has always pursued the mission of offering the best coffee in the world. It produces a unique 100% Arabica blend made from 9 different ingredients. Every day, more than 10 million cups of illy coffee are enjoyed in cafés, restaurants, hotels, single-brand cafés, homes and offices in over 140 countries, where the company is present through subsidiaries and distributors. Since its foundation, illycaffè has oriented its strategies towards a sustainable business model, a commitment it strengthened in 2019 by adopting the status of Benefit Corporation and in 2021 by becoming the first Italian coffee company to obtain international B Corp certification. Everything “made in illy” is enriched by beauty and art, starting with the logo designed by James Rosenquist, the illy Art Collection, the cups decorated by more than 135 international artists, and the coffee machines designed by internationally renowned designers. With the aim of spreading a culture of quality among growers, baristas and coffee lovers, the company developed its Università del Caffè, which today offers courses in 24 countries around the world. In 2025, illycaffè generated consolidated revenues of €700 million.  Share this [Share on X](https://x.com/intent/post?url=https://pressroom.illy.com/en/press-releases/illycaffè-appoints-sharon-yap-as-new-general-manager-asia&text=illycaff%26egrave%3B+appoints+Sharon+Yap+as+new+General+Manager+Asia) [Share on Facebook](https://www.facebook.com/sharer/sharer.php?u=https://pressroom.illy.com/en/press-releases/illycaffè-appoints-sharon-yap-as-new-general-manager-asia&t=illycaff%26egrave%3B+appoints+Sharon+Yap+as+new+General+Manager+Asia) [Share on LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https://pressroom.illy.com/en/press-releases/illycaffè-appoints-sharon-yap-as-new-general-manager-asia&t=illycaff%26egrave%3B+appoints+Sharon+Yap+as+new+General+Manager+Asia) [Share on Email](mailto:?subject=illycaff%26egrave%3B+appoints+Sharon+Yap+as+new+General+Manager+Asia&body=https%3A%2F%2Fpressroom.illy.com%2Fen%2Fpress-releases%2Fillycaff%C3%A8-appoints-sharon-yap-as-new-general-manager-asia) Share on Copia link ### You May Also Like ### [illycaffè presents the new Instant Stick soluble format: the quality of the iconic 100% Arabica blend, now even more practical and easy to use](https://pressroom.illy.com/en/press-releases/illycaffè-presents-the-new-instant-stick-soluble-format-the-quality-of-the-iconic-100-arabica-blend-now-even-more-practical-and-easy-to-use) [Read more](https://pressroom.illy.com/en/press-releases/illycaffè-presents-the-new-instant-stick-soluble-format-the-quality-of-the-iconic-100-arabica-blend-now-even-more-practical-and-easy-to-use) ### [illycaffè unveils the new illy Art Collection at Biennale Arte 2026 signed by Alice Maher, Werewere Liking, Thania Petersen and Mohammed Z. 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